Phase 1 · Days 0–90 · flat fee
Reset
1–3 hypothesis tests that are the diagnostic. The lead channel comes under active management. Either side can wind down cleanly at Month 3 — confirming fit is structured to cost little on both sides.
Methodology · from the founder
After years of building DTC brands from 0 to $100s of millions in revenue, I came to realize something simple: when given the right information, the right context, and the right insights, a savvy person can make good, well-informed decisions.
As a boss, what I want from my direct reports is exactly that — the right level of information, the right context, the right insights, and a clear suggested path forward. We make the decisions together. Then I trust them to execute, and the whole team is aligned.
Skyrock Growth is built to be that direct report for DTC founders and operators.
The four modules
A senior direct report has four functions.
These are a layered system, not a menu. Strategy is the foundation — everything below it reads from the layer above.
01
The Thesis
Business & brand strategy
How the business grows from here, and why I believe it.
Monthly strategy sessions · quarterly deep dives · annual roadmap rebuild
02
The Ground Truth
Performance & optimization
What the data actually says — where the thesis holds or breaks.
Weekly KPI scans · four-lens review · shared live dashboards
03
The Plan
Brand marketing
Orchestrating the next 90 days against the thesis. Calendar, briefs, creative QA — channels doing the same thing on purpose.
90-day calendar · briefs · creative QA
04
The Execution
Channel execution
The work, hands-on. Meta, Google, TikTok, Amazon — managed as one bundle against the dashboards that point back to the thesis.
Managed as one bundle
The minimum engagement is Modules 1 + 2 — strategy and ground truth. The rest layers on.
We don’t do “just run our ads.”
The three phases
Reset → Build → Scale.
Phase 2 · Revenue threshold
Build
Activates when combined revenue crosses the agreed threshold. Full four-lens cadence. Pricing engages a revenue-band ladder — mechanically tied to results, not renegotiated.
Phase 3 · Steady state
Scale
Full retainer. A permanent operating asset, not a contractor relationship. The work compounds — the thesis, the dashboards, the playbooks all carry forward.
Most agencies ask you to absorb the full cost before fit is confirmed. The phasing inverts it: compensation moves with the value created, not ahead of it.
Where AI sits
The org chart is the model.
The client
The boss
Skyrock
Senior direct report to the client
AI
Direct report to Skyrock
The operator is in the middle. Strategy, judgment, the read on what the data means — all human. AI absorbs the execution overhead that used to require a 10-person payroll no brand at this stage could carry.
Nothing is replaced. Access is created. AI cannot be the operator.
Fit
Who this is for. Who it isn’t.
For
- Founder-led DTC brands. Past scrappy, before in-house senior leadership is economical.
- Growth stalled, the operating model fraying, or finding footing after a relaunch.
In practice that’s $20K–$1M+/mo combined revenue, web + marketplace.
Not for
- Under ~$10K/mo — this system is over-engineered for where you are.
- $10M+ enterprise — you should hire the team; this would be under-resourced.
- Anyone shopping for a vendor — execution without strategy isn’t on offer.
Close to the line in either direction? Worth a conversation.
If the fit reads right, the next step is a conversation.